Independent / Small Business Owners

Become a friend of ISBO on Facebook
http://www.facebook.isbo.biz

Quote of the Month:
“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”
– John Wooden, teacher, coach, Presidential Medal of Freedom recipient (1910-2010)

You can call it experience, learning lessons, things I’ll never do again, but we all make mistakes. Of course, it’s less painful to learn from other people’s mishaps than our own. In our roundtable discussion, we shared participatory and spectator examples.

Quote of the Month:
“The greatest problem in communication is the illusion that it has been accomplished.”
— George Bernard Shaw, Irish playwright (1856-1950)

Mary Hemlepp, APR (accredited in public relations), is a principal at Wiser, Hemlepp & Associates. “We consider ourselves a PR, marketing and opinion research firm, not an ad agency,” she said.

It’s interesting that advertising, marketing, publicity, public relations and similar terms have so many definitions, depending on whom you ask or what you read. Mary asked some of her PR contemporaries for their definitions of “public relations.” One of them, Lisa Smith, communications manager at Columbia Gas of Kentucky, said, “Public relations is the practice of managing the flow of information between an organization and its publics.”

Quote of the Month:
“I want minimum information given with maximum politeness.”
—Jacqueline Kennedy Onassis, American First Lady, editor (1929-1994)

** Please take our ISBO survey. There are 7 questions. Your chance to let loose with opinions (or just pick a multiple choice). It will be available through 01.31.09. Thanks!
Click here to take the ISBO survey